About NameFight

A practical approach to an important purchase.

NameFight was created to help founders and growing businesses navigate domain acquisitions with a clear brief, informed decisions and someone handling the conversation.

Experience from our own side of the table.

Our perspective comes from buying domain names for our own businesses and projects. We understand the appeal of a strong name and the need to balance it with budget, timing and the practicalities of getting a deal done.

That’s the approach we bring to NameFight: personal attention, a considered conversation and clear decisions throughout.

Principles

How we work

  1. Understand the business

    The domain needs to make sense for what you’re building. We start there and agree the work around your brief.

  2. Make the decisions clear

    You should understand the proposed approach, the costs and the choices before approving the next step.

  3. Treat the owner respectfully

    A considered conversation gives both sides room to discuss whether a transaction makes sense.

  4. Keep you involved

    We handle the work and keep you informed. Offers and purchase terms need your approval.

Disclosure

NameFight and DomainJoy

NameFight and DomainJoy are under common ownership. NameFight provides domain acquisition services, while DomainJoy holds and sells a separate domain portfolio.

If we have an ownership interest in a domain being discussed, we’ll make that clear before discussing paid representation. You should understand when you are considering a direct portfolio purchase and when we are acting for you in an acquisition.

Which domain do you have in mind?

Tell us what you’re building and the name you’re considering. We’ll review the brief and get in touch to discuss the next step.